FREE SOIL. That most of the earth's waste comes from the packaging of cosmetics (ok more like ⅓, but you get it). 

Next to keeping your skin free of bacteria, pollution and whatnot, we're doing the same with our earth's 'skin', our soil. We're lowering our CO2 emissions by 85% compared to other skincare that contains 90% of water.


Yup, we never added water,

kept it to just powder,

for you to use extra long(er).



for real.

Learn about our blacklisted ingredients




The Yui journey starts with our face cleansing powder. It's the foundation and first step of your skincare routine. Our powder cleanser creates a smooth and hydrated base for any skin type to start and end the day with.

Our dream is to one day be part of every step of your routine.


So stay here (and hydrated),

stuff's about to be real!



Once upon a time (yep, we are once upon a time-ing), a young girl named Elly struggled with acne and other skin issues.

So, she tried countless skincare products, but nothing seemed to work. One day, she decided she was done with her skin struggles and decided to take the matter into her own hands.


From studying chemistry at university, to obsessing with all skincare, to researching how to create high-quality and effective products (she still is today) to attending business school, she did it. She found the solution.


After all these years of hard work, she developed the powder face cleanser that young Elly needed (wait did she just heal her inner child by creating a product FOR her inner child?). Not only did this one clear her own skin, but it also provided amazing results for others.


Like a true skin alchemist, she created the perfect face cleanser. And now, here we are, with Yui, aiming to develop high-quality and clean skincare products to help you have beautiful and healthy skin.




Do you have any questions about Yui skincare?

Give us a few details, and we'll get back to you as soon as possible!